It’s A Blue Ribbon Day at Burgundy Group! On Monday, August 30, the Nashville chapter of the Public Relations Society of America held their annual awards banquet, and Burgundy Group Advertising was thrilled to win the prestigious BEST OF SHOW honor, along with six additional awards. The Best of Show […]
What Is “Zero Click Search” and Why Should I Give Two Clicks? How not to be a zero in a zero-click world. When search results provide such a spot-on answer to your search query that you need not even click to go to one of the websites in the search […]
Video Marketing: Is This Year the Year? The stats are certainly compelling. https://www.youtube.com/watch?v=mls6Bs7qBx8 Is this year to make more of a commitment to video? According to leading video marketer Wyzowl, 2019 data makes a pretty moving arguement that video could be a compelling addition to your overall marketing initiatives. Contact […]
The Cult of … Carpet? Apparently, the cult of carpet is a strange side effect of becoming an It City. According to a recent article in StyleBlueprint, our airport’s “swirly, monochromatic, adorably tacky” carpet (above) has quite the following – and the fanaticism has ramped up in light of BNA’s […]
Are Online Reviews Important? Yes. Consensus is that – good, bad, wordy or brief – reviews serve you well. Here’s the unsurprising reality: people search online for stuff. Why? Because they value their time and their money and don’t want to waste either. Whether they are buying or browsing, reward […]
