Father Ryan High School Advent Calendar
Social Media Campaign
To celebrate the holiday season from a Catholic perspective for Father Ryan High School, The Burgundy Group produced a 24-day digital Advent Calendar that ran daily from December 2-December 25, 2018. The visual concept was short-lived and based off a traditional Advent calendar of opening doors.
*** 2018 Parthenon Award Winner ***
Project Samples
This campaign proved to be extremely effective from an engagement standpoint.
Over 10,000 users viewed the Advent videos on Instagram, with an average of 513/post,
which is approximately 13.5% of Father Ryan’s follower base.
On Facebook, the posts reached a total of 18,600 people over the 24-day span, with an average of 775/post, which is approximately 12.5% of Father Ryan’s follower-base on Facebook.
Subjectively, this campaign served as a celebration of the Advent season for Father Ryan’s community and an excellent showcase of Father Ryan’s academic, faith, service, and extracurricular offerings to prospective students and families.
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