To celebrate the holiday season from a Catholic perspective for Father Ryan High School, The Burgundy Group produced a 24-day digital Advent Calendar that ran daily from December 2-December 25, 2018. The visual concept was short-lived and based off a traditional Advent calendar of opening doors.
This campaign proved to be extremely effective from an engagement standpoint.
Over 10,000 users viewed the Advent videos on Instagram, with an average of 513/post,
which is approximately 13.5% of Father Ryan’s follower base.
On Facebook, the posts reached a total of 18,600 people over the 24-day span, with an average of 775/post, which is approximately 12.5% of Father Ryan’s follower-base on Facebook.
Subjectively, this campaign served as a celebration of the Advent season for Father Ryan’s community and an excellent showcase of Father Ryan’s academic, faith, service, and extracurricular offerings to prospective students and families.
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